Codified Development
Software development house. Custom software, CX technology and technical advisory for retail and financial services.
- Development
- User experience
- Technical consulting
- Skunkworks
Elevating [customer experience] through innovation and automation
[own your ai, don’t give it away]
A software development house for retail and financial services. Custom software, CX technology and technical advisory, plus a portfolio of SaaS products where AI meets CX.
Codified Developmentcodified.co.za
Codified Holdingscodified-holdings.com
[the codified group]
Two companies, one group
Codified Development builds for clients. Codified Holdings owns the products our Venture Studio builds and takes to market.
Codified Holdings
Owner of the Codified SaaS portfolio: products built by the Venture Studio and taken to market. Where AI meets CX.
- Lulacart
- vCommerce
- LekkaDial
- VoucherVerse
- Codi AIMS
- Stwicky
[codified development]
Codified at a glance
It’s one thing to innovate. It’s the execution and drive that sets us apart.
6Years in businessBuilt with scale in mind from day one.
20+Years of CX experienceCustomer service and custom software across retail and financial services.
7SaaS productsActive in market, plus B2B toolkits.
2CountriesSouth Africa and the United States.
We optimise the entire customer journey with industry-leading technology stacks, AI and machine learning, and custom software built for each client.
end-to-end customer cx
- [voice]
- [chat]
- [email]
- [marketing]
- [rpa]
- [cdp]
- [ml / ai]
- [360 view]
South Africa[development hub]
United States[market presence]
[recognition]
Global Innovation Award 2025
Recognised by our channel partner, the custom software industry and the content and advertising community in the same year.
- Infobip Global Innovation PartnerGlobal Partner Connect Award2025
- Infobip Regional Innovation PartnerRegional Partner Connect Award2025
- DesignRush Top Custom Software CompanyCustom software development2025
- MEFFYS Content & Advertising AwardContent and advertising2025
[services]
What we do for clients
Twenty years of customer service and custom software across retail and financial services, applied to your build.
Development
Scalable, well-crafted, working solutions across web, mobile, integrations and AI.
User experience
UX specialists make sure every product follows best practice and feels smooth to use.
Technical consulting
Research, development and support to help you reach your project goals.
[track record]
- 01Building development competence
- 02Supporting contact centres
- 03Building software companies
- 04Award-winning SaaS products
- 05Award-winning customer service centre solutions
[cx channels]
Twelve channels, one customer view
Every conversation, from a WhatsApp message to an outbound call, lands in the same customer profile.
- WhatsAppInstant messaging
- VoiceInbound and outbound calls
- SMSShort message service
- RCSRich business messaging
- EmailFormal communication
- WebchatChat on your website
- In-app chatMessaging inside your apps
- Push notificationsAlerts to mobile devices
- FacebookMessenger and social
- InstagramVisual social messaging
- MoyaData-free messaging
- Open channelAny public channel via API
[partner stack]
A Codified layer on a stable foundation
Established toolkits, so every build starts on a proven foundation.
[codified]
What we build
- Chat commerce
- Infobip integration
- Middleware
- Democratised APIs
- Drag-and-drop GUI
- Low code
- Test and learn
- Event driven
[foundation]
[solution partner · channel]
[stack provider]
[stack provider · orangepill]
[development partner]
Partner stack
- Voice and chat
- Contact centre
- Bulk messaging
- API driven
- Infrastructure
- Security
- Managed support
- Out of the box
[stack provider · orangepill]- Redemption
- Payments
- Ledger and wallets
- API driven
- Jira
- Confluence
- Knowledge base
- API friendly
[development capability]
frontend
- React
- Vue.js
- Angular
backend
- Golang
- Node.js
- C#
- Java
- PHP
mobile
- Flutter
- React Native
infrastructure
- AWS Serverless
- AWS S3
- AWS Amplify
- Firebase
platforms
- Infobip
- OrangePill
ai models
- Anthropic / Bedrock
- Gemini
- Llama
- Hugging Face
- AWS MCP
disciplines
- System architecture
- Product development
- APIs and microservices
- Web development
- DevOps
- Testing
- Project management
[skunkworks]
Innovation that ships
Our innovation unit. Design, test, improve, scale.
- Pilot new digital deflection strategies
- Automated processes
- No disruption to current operations
[principles]
- Autonomy
- Small, elite team
- Confidentiality
- Speed and efficiency
- Minimal bureaucracy
[delivery cycle]
- 01Design
- 02Deploy
- 03Test
- 04Learn
- 05Pivot
- 06Improve
- 07Scale
- 08Document
[continuous loop: each cycle starts from what was documented]
[ways of working]
How we decide to build
Steps 01–03 cost little. Resources are committed only once demand and the concept are proven.
low cost: prove it firstresources committed
- 01 →Generate the idea
- 02 →Identify demand
- 03 →Validate the concept
- 04 →Invest resources
- 05 →Launch the product
- 06 ↺Learn from the launch
[data sovereignty]
Your data, in a database you own
We move siloed third-party data into an AWS database you own, then put it to work in your customer platform.
- 01 · todaySiloed third-party dataDisconnected and inaccessible
- 02Lay the foundationEstablish access to critical data
- 03Build the mechanicsIntegrate data into the customer platform
- 04 · goalConsolidated data insightsIntegrated information for daily operations
[data integration process]
- 01Identify data sourcesDecide which data needs to be accessed
- 02Document API accessSpecify how each source is reached
- 03Connect to API GatewaySecure connection through AWS API Gateway
- 04Write to databaseStored in an AWS database you own
[part 02 · codified-holdings.com]
Codified Holdings. Where AI meets CX.
Two decades of retail and financial services integration, turned into purpose-built SaaS products that let businesses move past traditional enablement and securely elevate customer experience.
[venture studio]Design→Develop→Invest→Scale→Support
Checkout inside the conversation
One smart link opens a live cart in WhatsApp, RCS or SMS. Customers buy without leaving the thread, and brands pay only for carts, not clicks.
Live on WhatsApp in Africa · US RCS and SMS next
- Pay per cart
- Shopify native
- Any payment gateway
- Live in days
- Infobip partner
- AWS hosted
~0.02%View-to-purchase today, when buyers leave chat: ad → browser → store → checkout
80/100Independent tech due diligence · Gold
[with lulacart: one thread, start to finish]
- 01Targeted sendProfile data builds a catalogue for that customer
- 02Cart in chatLive stock and pricing, no app, no redirect
- 03Pay in-threadBrand’s own gateway, or our turnkey one
- 04Smarter next sendCart data flows back to the CDP
WhatsApp sales without rebuilding your systems
A fully managed bridge inside the tools agents already use. Send product media, links and payment requests straight into the customer’s chat.
- Images and video
- Personalised links
- In-chat payments
- Delivery confirmation
- CSV agent reporting
- Drive conversionsDirect purchase and cart recovery
- Deepen engagementThe channel customers use daily
- Work fasterLess handling time per enquiry
- Spend lessManaged service, no custom build
[how it connects]
[your side]Existing systemsCore logic and customer data stay put
→[secure iframe]vCommerce bridgeEmbeds in your apps
→[customer side]WhatsAppBrowse, ask and pay without leaving the chat
Outbound calls that dial only when an agent is free
Every call is paced against real agent availability, so agents stay busy and no customer is left in silence.
- Manual diallingAgents waste time on lookups, typing and ringing between every call
- Predictive dialersCustomers wait: over-dialling leaves people on hold or in silence
- LekkaDialOne call per free agent, in preview or progressive mode
1:1One call per free agent
[who it serves]
- SupervisorsRun campaigns, lists, retries and calling windows from one live console
- AgentsNext contact arrives in Infobip with context on screen, no new app or login
- CustomersCalled only in campaign hours, never left hanging, retried if busy
Vouchers that redeem at any branch, only once
Issue codes as branded QR codes and wallet passes. Redeem with a staff scanner, a chatbot or your own systems. Head office sees every redemption live.
No hardware · No POS changes · No dev work · Live the same day
- Codes lost on slips and emailsLives on the customer’s phone
- Same code used at two branchesEvery code redeems exactly once
- No idea what’s workingEvery campaign in one live view
[example voucher]
harbor retail groupexp 31 aug
Winter Warmer$10 off
WW10-8K2P[redeemed once] Scanned again at Northgate, 7:34 PM→ Refused
With who used it, where and when.Governing AI agents like employees
A governance layer between your departments and any AI model. Every agent has a budget, a named manager and data rules, and a kill switch.
Works with GPT, Claude, Gemini, Llama, Mistral and private SLMs, across web, WhatsApp, SMS and voice.
−48%Average LLM token spend
[risk today → what aims does → outcome]
- Uncontrolled spendMeters every token to a departmental P&L, enforces caps, routes to the cheapest capable modelPredictable AI spend finance can forecast
- Data leaksRedacts PII before it is vectorised; runs in an isolated AWS tenantSensitive data stays inside your perimeter
- No accountabilityNamed supervisor per agent, approvals, tamper-proof audit logs and a kill switchA human answerable for every agent action
Live, monitored API workflows without code
Design, test and run multi-step API integrations on one drag-and-drop canvas. Ship in hours what used to take a sprint of custom glue code.
- BuildNo-code visual builder, tested in real time
- OrchestrateChain, map, branch, fail over and retry
- MonitorLogs, success rates and durations in one view
[example workflow]
invoice-on-signupLive · 99.4% success
- TRIGGERWebhook received
- GETFetch customer
- IFstatus == active
- POSTCreate invoice
[start a project]
Ready to elevate your customer experience?
Tell us what you’re working on. We’ll get back to you on the contact method you prefer.
- EmailWe respond within 24 hours
- WhatsAppQuick responses on business days
- PhoneSchedule a call at your convenience